Statistics
Publications
19
Citations
1.5K
H-Index
17
Active since
1965
Scott Ward is an author at Marketing Science Institute specializing in marketing, consumer behavior, and business.
Publications per year
1965–1999
19
19
Consumer Behavior: Theoretical Sources
Earl W. Wims, Scott Ward, Thomas S. Robertson · Journal of Marketing · 1974 · 247 citations
James U. McNeal, Scott Ward, Daniel B. Wackman et al. · Journal of Marketing Research · 1978 · 216 citations
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