Concepedia

Author

Scott Ward

Marketing Science Institute

Also Known As

S Ward, S. Ward, SCOTT WARD, Scott R Ward, Scott Ward, Ward, Scott

78

Publications

2.3K

Citations

20

H-Index

74

Concepts

All Affiliations

Marketing Science InstituteHarvard University PressUniversity of Wisconsin–MadisonHarvard University
SW

About

Scott Ward is an author at Marketing Science Institute specializing in marketing, management, and consumer research.

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Education

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Scott Ward

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