Family and Media Influences On Adolescent Consumer Learning

The Effects of Mass Communication

Patrick D. Hazard, Joseph T. Klapper · American Quarterly · 1962 · 1.4K citations

Human Communication, Interpersonal Communication, Primitive Theoretical Scheme +14

The Effects of Mass Communication

Donald N. Barrett, Joseph T. Klapper · The American Catholic Sociological Review · 1961 · 1.1K citations

Communication Effects, Communication Study, Arts +6

The Development of Political Attitudes in Children.

Dean Jaros, Robert D. Hess, Judith V. Torney · Midwest Journal of Political Science · 1968 · 801 citations

Political Culture, Political Development, Political Attitudes +6

Confessions of an Advertising Man

Darrell Blaine Lucas, David Ogilvy · Journal of Marketing Research · 1964 · 377 citations

Marketing, Theatre, Journalism +11

Advertising in America: The Consumer View

Robert L. Birmingham, Raymond A. Bauer, Stephen A. Greyser · Michigan Law Review · 1969 · 304 citations

Advertising, Targeted Advertising, Management +5