Concepedia

Darrell Blaine Lucas

DB

Statistics

Publications

7

Citations

510

H-Index

7

Active since

1951

Affiliations

New York University(Current)

Darrell Blaine Lucas is an author at New York University specializing in business, advertising, and marketing.

Publications per year

1951–1965

7

Publications

7

Confessions of an Advertising Man

Darrell Blaine Lucas, David Ogilvy · Journal of Marketing Research · 1964 · 377 citations

Business, Communication, Marketing +9

Measuring Advertising Effectiveness

Richard D. Crisp, William S. Sachs, Darrell Blaine Lucas et al. · Journal of Marketing Research · 1964 · 43 citations

Advertising Psychology and Research

Wallace H. Wulfeck, Darrell Blaine Lucas, S. H. Britt · The American Journal of Psychology · 1951 · 30 citations

Business, Marketing, Psychology +11

What Big Agency Men Think of Copy Testing Methods

Lee P. Adler, Allan Greenberg, Darrell Blaine Lucas · Journal of Marketing Research · 1965 · 18 citations

Business, Marketing, Marketing Management +7

Advertising Psychology and Research

William F. Brown, Darrell Blaine Lucas, Steuart Henderson Britt · Journal of Marketing · 1951 · 16 citations

Business, Marketing, Psychology +11

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