Concepedia

Steuart Henderson Britt

SH

21

Publications

2.3K

Citations

15

H-Index

1934

Active since

Affiliations

Interpublic Group (United States)(Current)

Steuart Henderson Britt is an author at Interpublic Group (United States) specializing in management, marketing, and social sciences.

Top concepts

ManagementMarketingSocial SciencesConsumer ResearchConsumer BehaviorBusinessBehavioral ScienceConsumer PsychologyEducationSociology

Publications per year

1934–2000

21

Publications

21

The people's choice: How the voter makes up his mind in a presidential campaign.

Steuart Henderson Britt · Journal of Consulting Psychology · 1945 · 1.9K citations

Public Policy, Behavioral Decision Making, Election Forecasting +11

The Relationship between Transfer of Learning and Age of Previous Associations

Steuart Henderson Britt · The American Journal of Psychology · 1934 · 62 citations

Cognitive Science, Learning Theory, Educational Psychology +11

Growing up in the Black Belt: Negro Youth in the Rural South

Steuart Henderson Britt, Charles S. Johnson · The American Journal of Psychology · 1942 · 49 citations

Ethnicity, Negro Youth, Southern United States History +17

Measuring Advertising Effectiveness

Richard D. Crisp, William S. Sachs, Darrell Blaine Lucas et al. · Journal of Marketing Research · 1964 · 43 citations

Advertising, Interactive Marketing, Targeted Advertising +6

Objective Differences Among Various Types of Respondents to a Mailed Questionnaire

Harold A. Edgerton, Steuart Henderson Britt, Ralph D. Norman · American Sociological Review · 1947 · 37 citations

Rows per page

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