Steuart Henderson Britt

Author

Interpublic Group (United States)

Also Known As

STEUART HENDERSON BRITT, Steuart H. Britt, Steuart Henderson Britt

140

Publications

2.8K

Citations

H-Index

Concepts

All Affiliations

Interpublic Group (United States)

About

Steuart Henderson Britt is an author at Interpublic Group (United States) specializing in management, marketing, and social sciences.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	11	11	221
2	Business	4	4	65
3	Education	3	3	129
4	Arts	1	1	16
5	Law	1	1	18

Steuart Henderson Britt

Publications

2.3K

Citations

H-Index

Page 1

	Year	Citations
The people's choice: How the voter makes up his mind in a presidential campaign. Steuart Henderson Britt Journal of Consulting Psychology Public PolicyBehavioral Decision MakingElection ForecastingPolitical AttitudesPolitical Process	1945	1.9K
The Relationship between Transfer of Learning and Age of Previous Associations Steuart Henderson Britt The American Journal of Psychology Cognitive ScienceLearning TheoryEducational PsychologyCognitive DevelopmentMemory	1934	62
Growing up in the Black Belt: Negro Youth in the Rural South Steuart Henderson Britt, Charles S. Johnson The American Journal of Psychology EthnicityNegro YouthSouthern United States HistoryEducationRacial Study	1942	49
Measuring Advertising Effectiveness Richard D. Crisp, William S. Sachs, Darrell Blaine Lucas, Journal of Marketing Research AdvertisingInteractive MarketingTargeted AdvertisingManagementConsumer Research	1964	43
Objective Differences Among Various Types of Respondents to a Mailed Questionnaire Harold A. Edgerton, Steuart Henderson Britt, Ralph D. Norman American Sociological Review	1947	37
Marketing Manager's Handbook Donald W. Scotton, Steuart Henderson Britt Journal of Marketing Marketing AnalyticsSales ManagementManagementHospitality MarketingMarketing Manager	1974	32
Psychological Principles of Marketing and Consumer Behavior James B. McNallen, Steuart Henderson Britt Journal of Marketing Research Consumer PreferencesConsumer Decision MakingBehavioral SciencesConsumer StudyPsychological Principles	1978	30
Social Psychology of Modern Life Wayne Dennis, Steuart Henderson Britt The American Journal of Psychology Social IdentitySocial BehaviorSocial PsychologySociologySocial Theory	1942	22
How Weber's law can be applied to marketing Steuart Henderson Britt Business Horizons ManagementBusinessConsumer ResearchConsumer BehaviorMarketing Management	1975	22
Review of Social Psychology. Steuart Henderson Britt Journal of Abnormal & Social Psychology Behavioral SciencesCommunity PsychologySocial SkillsSocial BehaviorSocial Psychology	1938	18

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