Statistics
Publications
4
Citations
205
H-Index
4
Active since
1953
Affiliations
Columbia University(Current)
William S. Sachs is an author at Columbia University specializing in colonial economy, social sciences, and economics.
Publications per year
1953–1978
4
4
Is it time to discard the marketing concept?
William S. Sachs, George S. Benson · Business Horizons · 1978 · 44 citations
Measuring Advertising Effectiveness
Richard D. Crisp, William S. Sachs, Darrell Blaine Lucas et al. · Journal of Marketing Research · 1964 · 43 citations
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