Statistics
Publications
30
Citations
1.5K
H-Index
20
Active since
1967
James U. McNeal is an author at Texas A&M University specializing in marketing, social sciences, and consumer behavior.
Publications per year
1967–2007
30
30
James U. McNeal, Scott Ward, Daniel B. Wackman et al. · Journal of Marketing Research · 1978 · 216 citations
Children’s visual memory of packaging
James U. McNeal, Mindy F. Ji · Journal of Consumer Marketing · 2003 · 182 citations
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