Mindy F. Ji

Purchase and Consumption Habits: Not Necessarily What You Intend

Mindy F. Ji, Wendy Wood · Journal of Consumer Psychology · 2007 · 345 citations

Social Sciences, Marketing, Consumer Behavior +10

Children’s visual memory of packaging

James U. McNeal, Mindy F. Ji · Journal of Consumer Marketing · 2003 · 182 citations

Business, Marketing, Brand Management +16

How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis

Mindy F. Ji, James U. McNeal · Journal of Advertising · 2001 · 139 citations

Social Sciences, Communication, Cultural Studies +10

Children's relationships with brands: “True love” or “one‐night” stand?

Mindy F. Ji · Psychology and Marketing · 2002 · 135 citations

Business, Marketing, Marketing Management +10

Chinese children as consumers: an analysis of their new product information sources

James U. McNeal, Mindy F. Ji · Journal of Consumer Marketing · 1999 · 121 citations

Social Sciences, Communication, Marketing +15