Concepedia

Kara Chan

KC

86

Publications

4K

Citations

34

H-Index

1995

Active since

Affiliations

Hong Kong Baptist University(Current)

Aarhus University

Peking University

Kara Chan is an author at Hong Kong Baptist University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingCultureArtsConsumer BehaviorConsumer CultureMarketing CommunicationCommunication

Publications per year

1995–2023

86

Publications

86

Mass communication and pro-environmental behaviour: waste recycling in Hong Kong

Kara Chan · Journal of Environmental Management · 1998 · 328 citations

Waste Prevention, Engineering, Waste Reduction +7

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

Kara Chan, Yu-Leung Ng, Edwin Luk · Young Consumers Insight and Ideas for Responsible Marketers · 2013 · 222 citations

Celebrity Endorsement Advertisements, Targeted Advertising, Consumer Research +24

Market Segmentation of Green Consumers in Hong Kong

Kara Chan · Journal of International Consumer Marketing · 1999 · 217 citations

Light Green Consumers, Green Marketing, Greenwashing +12

MATERIALISM AND SOCIAL COMPARISON AMONG ADOLESCENTS

Kara Chan, Gerard Prendergast · Social Behavior and Personality An International Journal · 2007 · 212 citations · Full text

Social Identity, Culture, Social Environment +15

Social comparison, imitation of celebrity models and materialism among Chinese youth

Kara Chan, Gerard Prendergast · International Journal of Advertising · 2008 · 148 citations

East Asian Studies, Consumer Research, Social Marketing +29

Rows per page

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