Yu-Leung Ng

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

Kara Chan, Yu-Leung Ng, Edwin Luk · Young Consumers Insight and Ideas for Responsible Marketers · 2013 · 222 citations

Celebrity Endorsement Advertisements, Targeted Advertising, Consumer Research +24

Willingness to follow opinion leaders: A case study of Chinese Weibo

Luwei Rose Luqiu, Yu-Leung Ng · Computers in Human Behavior · 2019 · 45 citations

Opinion Leaders, Majority Influence, Opinion Leadership +14

Using an expanded Theory of Planned Behavior to predict adolescents' intention to engage in healthy eating

Kara Chan, Gerard Prendergast, Yu-Leung Ng · Journal of International Consumer Marketing · 2016 · 42 citations

Education, Psychology, Planned Behavior +17

Sexual risk behaviors among apps-using young men who have sex with men in Hong Kong

Tien Ee Dominic Yeo, Yu-Leung Ng · AIDS Care · 2015 · 36 citations

Development of the Hong Kong Identity Scale: Differentiation between Hong Kong ‘Locals’ and Mainland Chinese in Cultural and Civic Domains

Siu-lun Chow, King‐Wa Fu, Yu-Leung Ng · Journal of Contemporary China · 2019 · 34 citations