Concepedia

Gerard Prendergast

GP

76

Publications

4.8K

Citations

35

H-Index

1990

Active since

Affiliations

Hong Kong Baptist University(Current)

Massey University

Curtin University

Aston University

Aarhus University

Gerard Prendergast is an author at Hong Kong Baptist University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessAdvertisingConsumer Decision MakingCustomer SatisfactionMarketing CommunicationBehavioral Science

Publications per year

1990–2019

76

Publications

76

Consuming luxury brands: The relevance of the ‘Rarity Principle’

Ian Phau, Gerard Prendergast · Journal of Brand Management · 2000 · 564 citations

Marketing, Luxury, Consumer Culture +12

Online word of mouth and consumer purchase intentions

Gerard Prendergast, David Ko, V. Yuen Siu Yin · International Journal of Advertising · 2010 · 299 citations

Packaging, marketing, logistics and the environment: are there trade‐offs?

Gerard Prendergast, Leyland Pitt · International Journal of Physical Distribution & Logistics Management · 1996 · 237 citations

Sales Package, Consumer Uncertainty, Product Labeling +17

MATERIALISM AND SOCIAL COMPARISON AMONG ADOLESCENTS

Kara Chan, Gerard Prendergast · Social Behavior and Personality An International Journal · 2007 · 212 citations · Full text

Social Identity, Culture, Social Environment +15

Understanding consumer demand for non-deceptive pirated brands

Gerard Prendergast, Leung Hing Chuen, Ian Phau · Marketing Intelligence & Planning · 2002 · 192 citations · Full text

Rows per page

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