Gerard Prendergast - Concepedia

Author

Gerard Prendergast

Also Known As

G Prendergast, G. Prendergast, G.P. Prendergast, Gerard A. Prendergast, Gerard P. Prendergast, Gerard Paul Prendergast, Gerard Prendergast, Prendergast, Gerard, Prendergast, Gerard Paul, Prendergast, Gerard Paul Joseph

133

Publications

4.9K

Citations

H-Index

219

Concepts

All Affiliations

Hong Kong Baptist University Massey University Curtin University Aston University Aarhus University

About

Gerard Prendergast is an author at Hong Kong Baptist University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	26	37	2.6K
2	Arts	6	6	287
3	Health Sciences	5	5	133
4	Education	4	4	293
5	Engineering	2	2	54

Gerard Prendergast

Publications

4.8K

Citations

H-Index

Page 1

	Year	Citations
Consuming luxury brands: The relevance of the ‘Rarity Principle’ Ian Phau, Gerard Prendergast Journal of Brand Management MarketingLuxuryConsumer CultureLuxury Brand ManagementFashion	2000	564
Online word of mouth and consumer purchase intentions Gerard Prendergast, David Ko, V. Yuen Siu Yin International Journal of Advertising	2010	299
Packaging, marketing, logistics and the environment: are there trade‐offs? Gerard Prendergast, Leyland Pitt International Journal of Physical Distribution & Logistics Management Sales PackageConsumer UncertaintyProduct LabelingConsumer ResearchBuying Behavior	1996	237
MATERIALISM AND SOCIAL COMPARISON AMONG ADOLESCENTS Kara Chan, Gerard Prendergast Social Behavior and Personality An International Journal Social IdentityCultureSocial EnvironmentMaterial CultureProsocial Behavior	2007	212
Understanding consumer demand for non-deceptive pirated brands Gerard Prendergast, Leung Hing Chuen, Ian Phau Marketing Intelligence & Planning	2002	192
Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong Gerard Prendergast, Claire Wong Journal of Consumer Marketing Social Consumption MotivationConsumer ResearchParental InfluenceBuying BehaviorConsumer Culture	2003	173
Conceptualizing the country of origin of brand Ian Phau, Gerard Prendergast Journal of Marketing Communications International MarketingBrand StrategyInternationalizationBrand ImageManagement	2000	152
Social comparison, imitation of celebrity models and materialism among Chinese youth Kara Chan, Gerard Prendergast International Journal of Advertising East Asian StudiesConsumer ResearchSocial MarketingChinese YouthSocial Influence	2008	148
The influence of trait affect and the five-factor personality model on impulse buying Edmund R. Thompson, Gerard Prendergast Personality and Individual Differences Personality PsychologyBehavioral SciencesTrait AffectBehavioral Decision MakingImpulse Buying	2014	135
The interactive influence of country of origin of brand and product involvement on purchase intention Gerard Prendergast, Alex S.L. Tsang, Cherry N.W. Chan Journal of Consumer Marketing Customer SatisfactionDigital MarketingInternational MarketingProduct InvolvementConsumer Study	2010	132

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