Concepedia
Statistics
Publications
76
Citations
4.8K
H-Index
36
Active since
1990
Affiliations
Hong Kong Baptist University(Current)
Massey University
Aarhus University
Curtin University
Aston University
Gerard Prendergast is an author at Hong Kong Baptist University specializing in marketing, business, and consumer behavior.
Publications per year
1990–2019
Consuming luxury brands: The relevance of the ‘Rarity Principle’
Ian Phau, Gerard Prendergast · Journal of Brand Management · 2000 · 571 citations
Business, Marketing, Marketing Management +14
Online word of mouth and consumer purchase intentions
Gerard Prendergast, David Ko, V. Yuen Siu Yin · International Journal of Advertising · 2010 · 301 citations
Packaging, marketing, logistics and the environment: are there trade‐offs?
Gerard Prendergast, Leyland Pitt · International Journal of Physical Distribution & Logistics Management · 1996 · 242 citations
Management, Marketing, Marketing Management +9
MATERIALISM AND SOCIAL COMPARISON AMONG ADOLESCENTS
Kara Chan, Gerard Prendergast · Social Behavior and Personality An International Journal · 2007 · 214 citations · Full text
Social Sciences, Communication, Social Psychology +12
Understanding consumer demand for non-deceptive pirated brands
Gerard Prendergast, Leung Hing Chuen, Ian Phau · Marketing Intelligence & Planning · 2002 · 193 citations · Full text
Business, Management Information Systems, Marketing +8
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