Concepedia
Statistics
Publications
2
Citations
293
H-Index
Active since
2001
Affiliations
Hong Kong Baptist University(Current)
Curtin University
Leung Hing Chuen is an author at Hong Kong Baptist University specializing in business, marketing, and consumer theory.
Publications per year
2001–2002
Understanding consumer demand for non-deceptive pirated brands
Gerard Prendergast, Leung Hing Chuen, Ian Phau · Marketing Intelligence & Planning · 2002 · 193 citations · Full text
Business, Management Information Systems, Marketing +8
Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry
Ian Phau, Gerard Prendergast, Leung Hing Chuen · Journal of Fashion Marketing and Management · 2001 · 100 citations
Business, Marketing, Marketing Management +12
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