Ian Phau - Concepedia

Author

Ian Phau

Curtin University ORCID

Also Known As

I Phau, I. Phau, Ian Phau, Phau, Ian

476

Publications

11K

Citations

H-Index

310

Concepts

All Affiliations

Curtin University National Chi Nan University

About

Ian Phau is an author at Curtin University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	44	75	5.8K
2	Arts	20	25	1.6K
3	Education	10	10	809
4	Health Sciences	9	9	611
5	Engineering	7	7	1.1K

Ian Phau

163

Publications

10.4K

Citations

H-Index

Page 1

	Year	Citations
Consuming luxury brands: The relevance of the ‘Rarity Principle’ Ian Phau, Gerard Prendergast Journal of Brand Management MarketingLuxuryConsumer CultureLuxury Brand ManagementFashion	2000	564
Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi, Journal of Computer Information Systems EngineeringMetaverseEducationSocietal ChallengeMetatheory	2023	522
Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands Ian Phau, Min Teah Journal of Consumer Marketing Consumer UncertaintyInformation SusceptibilityConsumer StudyConsumer ResearchBrand Strategy	2009	404
Attitudes towards environmentally friendly products Isaac Cheah, Ian Phau Marketing Intelligence & Planning Socially Responsible ProductGreenwashingGreen MarketingConsumer UncertaintyEngineering	2011	365
Factors influencing the types of products and services purchased over the Internet Ian Phau, S.M. Poon Internet Research Customer SatisfactionDigital MarketingE-commercePotential Internet BuyersConsumer Research	2000	277
Applying consumer-based brand equity in luxury hotel branding Matthew Tingchi Liu, IpKin Anthony Wong, Ting‐Hsiang Tseng, Journal of Business Research MarketingHospitality MarketingBrand StrategyBrand DevelopmentBusiness	2017	255
Drivers and barriers toward reducing meat consumption Isaac Cheah, Anwar Sadat Shimul, Johan Liang, Appetite NutritionSustainable Food SystemFood SystemsMeat ConsumptionLow-carbon Dietary Choice	2020	198
Understanding consumer demand for non-deceptive pirated brands Gerard Prendergast, Leung Hing Chuen, Ian Phau Marketing Intelligence & Planning	2002	192
An investigation of the effects of environmental claims in promotional messages for clothing brands Ian Phau, Denise Ong Marketing Intelligence & Planning Green MarketingConsumer ResearchBrand StrategyClothing BrandsCommunication	2007	174
Brand personality and consumer self-expression: Single or dual carriageway? Ian Phau, Ken Lau Journal of Brand Management Dual CarriagewayBrand EquityPersonal BrandingManagementConsumer Research	2001	174

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