Concepedia

Ian Phau

IP

Statistics

Publications

167

Citations

10.7K

H-Index

59

Active since

2000

Affiliations

Curtin University(Current)

National Chi Nan University

Ian Phau is an author at Curtin University specializing in marketing, business, and consumer behavior.

Publications per year

2000–2025

167

Publications

167

Consuming luxury brands: The relevance of the ‘Rarity Principle’

Ian Phau, Gerard Prendergast · Journal of Brand Management · 2000 · 571 citations

Business, Marketing, Marketing Management +14

Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi et al. · Journal of Computer Information Systems · 2023 · 546 citations

Computing, Marketing, Tourism Management +9

Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands

Ian Phau, Min Teah · Journal of Consumer Marketing · 2009 · 408 citations · Full text

Business, Marketing, Marketing Management +17

Attitudes towards environmentally friendly products

Isaac Cheah, Ian Phau · Marketing Intelligence & Planning · 2011 · 366 citations

Natural Resources, Marketing, Marketing Management +16

Factors influencing the types of products and services purchased over the Internet

Ian Phau, S.M. Poon · Internet Research · 2000 · 278 citations

Business, Marketing, Retail Management +13

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