Concepedia

Isaac Cheah

IC

Statistics

Publications

32

Citations

1.8K

H-Index

20

Active since

2011

Affiliations

Curtin University(Current)

Griffith University

Isaac Cheah is an author at Curtin University specializing in marketing, marketing management, and business.

Publications per year

2011–2025

32

Publications

32

Attitudes towards environmentally friendly products

Isaac Cheah, Ian Phau · Marketing Intelligence & Planning · 2011 · 366 citations

Natural Resources, Marketing, Marketing Management +16

Drivers and barriers toward reducing meat consumption

Isaac Cheah, Anwar Sadat Shimul, Johan Liang et al. · Appetite · 2020 · 206 citations

Agriculture, Food Science, Public Health Nutrition +10

Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

Anwar Sadat Shimul, Isaac Cheah, Basheera Bibi Khan · Journal of Global Marketing · 2021 · 153 citations · Full text

Business, Marketing, Marketing Management +14

Antecedents and outcomes of brand prominence on willingness to buy luxury brands

Isaac Cheah, Ian Phau, Calvin Chong et al. · Journal of Fashion Marketing and Management · 2015 · 96 citations

Business, Marketing, Marketing Management +16

Factors influencing consumers’ attitudes and purchase intentions of e-deals

Isaac Cheah, Ian Phau, Johan Liang · Marketing Intelligence & Planning · 2015 · 82 citations

Business, Marketing, Marketing Management +11

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