Concepedia

Isaac Cheah

IC

30

Publications

1.7K

Citations

19

H-Index

2011

Active since

Affiliations

Curtin University(Current)

Isaac Cheah is an author at Curtin University specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessAdvertisingBrand StrategyConsumer Decision MakingBrand AwarenessBrand Management

Publications per year

2011–2024

30

Publications

30

Attitudes towards environmentally friendly products

Isaac Cheah, Ian Phau · Marketing Intelligence & Planning · 2011 · 365 citations

Socially Responsible Product, Greenwashing, Green Marketing +22

Drivers and barriers toward reducing meat consumption

Isaac Cheah, Anwar Sadat Shimul, Johan Liang et al. · Appetite · 2020 · 198 citations

Nutrition, Sustainable Food System, Food Systems +11

Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

Anwar Sadat Shimul, Isaac Cheah, Basheera Bibi Khan · Journal of Global Marketing · 2021 · 136 citations · Full text

Antecedents and outcomes of brand prominence on willingness to buy luxury brands

Isaac Cheah, Ian Phau, Calvin Chong et al. · Journal of Fashion Marketing and Management · 2015 · 93 citations

Luxury, Luxury Brand Values, Brand Strategy +16

Factors influencing consumers’ attitudes and purchase intentions of e-deals

Isaac Cheah, Ian Phau, Johan Liang · Marketing Intelligence & Planning · 2015 · 80 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

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