Anwar Sadat Shimul

Drivers and barriers toward reducing meat consumption

Isaac Cheah, Anwar Sadat Shimul, Johan Liang et al. · Appetite · 2020 · 198 citations

Nutrition, Sustainable Food System, Food Systems +11

Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

Anwar Sadat Shimul, Isaac Cheah, Basheera Bibi Khan · Journal of Global Marketing · 2021 · 136 citations · Full text

Antecedents and outcomes of brand prominence on willingness to buy luxury brands

Isaac Cheah, Ian Phau, Calvin Chong et al. · Journal of Fashion Marketing and Management · 2015 · 93 citations

Luxury, Luxury Brand Values, Brand Strategy +16

Uniqueness and status consumption in Generation Y consumers

Luke Butcher, Ian Phau, Anwar Sadat Shimul · Marketing Intelligence & Planning · 2017 · 74 citations

Customer Satisfaction, Consumer Economics, Consumer Study +24

Consumers' preference for eco-friendly packaged products: pride vs guilt appeal

Anwar Sadat Shimul, Isaac Cheah · Marketing Intelligence & Planning · 2022 · 71 citations · Full text

Socially Responsible Product, Green Marketing, Consumer Study +18