Concepedia

Luke Butcher

LB

7

Publications

216

Citations

7

H-Index

2016

Active since

Affiliations

Curtin University(Current)

Luke Butcher is an author at Curtin University specializing in marketing, management, and brand strategy.

Top concepts

MarketingManagementBusinessBrand StrategyConsumer ResearchCultureBrandingAdvertisingBrand AwarenessBrand Development

Publications per year

2016–2024

7

Publications

7

Uniqueness and status consumption in Generation Y consumers

Luke Butcher, Ian Phau, Anwar Sadat Shimul · Marketing Intelligence & Planning · 2017 · 74 citations

Customer Satisfaction, Consumer Economics, Consumer Study +24

Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?

Luke Butcher, Ian Phau, Min Teah · Journal of Brand Management · 2016 · 52 citations

Marketing, Culture, Luxury +13

Neurodivergent (Autism and ADHD) student experiences of access and inclusion in higher education: an ecological systems theory perspective

Luke Butcher, Stevie Lane · Higher Education · 2024 · 26 citations · Full text

Disability, Educational Psychology, Education +20

Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension

Luke Butcher, Billy Sung, Kate Raynes–Goldie · Journal of Brand Management · 2018 · 21 citations

Marketing, Management, Brand Strategy +7

Pawning N00bs: Insights into Perceptions of Brand Extensions of the Video Game Industry

Luke Butcher, Ysobel Tang, Ian Phau · Australasian Marketing Journal (AMJ) · 2016 · 15 citations

Entertainment Marketing, Extension Characteristics, Online Gaming +24

Rows per page

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