Concepedia

Author

Luke Butcher

Curtin UniversityORCID

Also Known As

Butcher, Luke, Luke Butcher

34

Publications

278

Citations

9

H-Index

55

Concepts

All Affiliations

Curtin University
LB

About

Luke Butcher is an author at Curtin University specializing in marketing, management, and brand strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

5

5

175

2

Business

4

4

154

3

Arts

1

1

15

4

Education

1

1

26

5

Health Sciences

1

1

26

Luke Butcher

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7

Publications

216

Citations

7

H-Index

YearCitations

Uniqueness and status consumption in Generation Y consumers

Luke Butcher, Ian Phau, Anwar Sadat Shimul

Marketing Intelligence & Planning

2017

74

Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?

Luke Butcher, Ian Phau, Min Teah

Journal of Brand Management

2016

52

Neurodivergent (Autism and ADHD) student experiences of access and inclusion in higher education: an ecological systems theory perspective

Luke Butcher, Stevie Lane

Higher Education

2024

26

Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension

Luke Butcher, Billy Sung, Kate Raynes–Goldie

Journal of Brand Management

2018

21

Pawning N00bs: Insights into Perceptions of Brand Extensions of the Video Game Industry

Luke Butcher, Ysobel Tang, Ian Phau

Australasian Marketing Journal (AMJ)

2016

15

Revisiting experiential marketing: a Delphi study

Andrew K. Davey, Billy Sung, Luke Butcher

Journal of Brand Management

2023

15

Path to discontinuance of pervasive mobile games: the case of <i>Pokémon Go</i> in Australia

Luke Butcher, Oliver Tucker, Joshua A. Young

Asia Pacific Journal of Marketing and Logistics

2020

13

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