Billy Sung

An Investigation of Positive and Negative Contact As Predictors of Intergroup Attitudes in the United States, Hong Kong, and Thailand

Pirathat Techakesari, Fiona Kate Barlow, Matthew J. Hornsey et al. · Journal of Cross-Cultural Psychology · 2015 · 105 citations

Social Sciences, Psychology, Social Psychology +14

What Effect Does an Animal Robot Called CuDDler Have on the Engagement and Emotional Response of Older People with Dementia? A Pilot Feasibility Study

Wendy Moyle, Cindy Jones, Billy Sung et al. · International Journal of Social Robotics · 2015 · 87 citations · Full text

Medicine, Geriatric Medicine, Psychology +17

Assessing Engagement in People With Dementia: A New Approach to Assessment Using Video Analysis

Cindy Jones, Billy Sung, Wendy Moyle · Archives of Psychiatric Nursing · 2015 · 78 citations

Medicine, Neurology, Dementia +10

I like Watching Other People Eat: A Cross-Cultural Analysis of the Antecedents of Attitudes towards Mukbang

Beulah Pereira, Billy Sung, Sean Lee · Australasian Marketing Journal (AMJ) · 2019 · 71 citations

Business, Communication, Marketing +15

What can neuroscience offer marketing research?

Billy Sung, Nicholas J. Wilson, Jin Ho Yun et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 65 citations

Life Sciences, Marketing, Neuroscience +17