Jin Ho Yun

Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence

Jin Ho Yun, Eun‐Ju Lee, Dong Hyun Kim · Psychology and Marketing · 2021 · 87 citations

Artificial Intelligence, Evolution Theory, Behavioral Decision Making +26

What can neuroscience offer marketing research?

Billy Sung, Nicholas J. Wilson, Jin Ho Yun et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 64 citations

Marketing Analytics, Digital Marketing, Consumer Study +21

Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

Jin Ho Yun, Philip J. Rosenberger, Kristi Sweeney · Asia Pacific Journal of Marketing and Logistics · 2020 · 58 citations

Customer Satisfaction, Team Brand Image, Consumer Research +16

Brain buzz for Facebook? Neural indicators of SNS content engagement

Jing Zhang, Jin Ho Yun, Eun‐Ju Lee · Journal of Business Research · 2020 · 32 citations

Cognitive Science, Social Media, Brain Function +13

Moral incompetency under time constraint

Eun‐Ju Lee, Jin Ho Yun · Journal of Business Research · 2017 · 23 citations

Moral Issue, Ethical Dilemma, Moral Incompetency