Concepedia

Kristi Sweeney

KS

4

Publications

100

Citations

4

H-Index

2008

Active since

Affiliations

National Taiwan Sport University(Current)

Kristi Sweeney is an author at National Taiwan Sport University specializing in management, customer satisfaction, and consumer engagement.

Top concepts

ManagementCultureEducationMarketingMotivationFan LoyaltyBrand EquityFan EngagementBrand AwarenessSports Marketing

Publications per year

2008–2020

4

Publications

4

Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

Jin Ho Yun, Philip J. Rosenberger, Kristi Sweeney · Asia Pacific Journal of Marketing and Logistics · 2020 · 58 citations

Customer Satisfaction, Team Brand Image, Consumer Research +16

The Work/Life Interface in Intercollegiate Athletics: An Examination of Policies, Programs, and Institutional Climate

Marlene A. Dixon, Bonnie Tiell, Nancy Lough et al. · Journal for the Study of Sports and Athletes in Education · 2008 · 19 citations

Work-Life Culture of Collegiate Athletics: Perceptions of Supervisors

Jennifer E. Bruening, Marlene A. Dixon, Bonnie Tiell et al. · Digital Scholarship - UNLV (University of Nevada Reno) · 2008 · 13 citations

Sport Participation, Collegiate Athletics, Management +3

Room for Growth in Professional Sport: An Examination of the Factors Affecting African-American Attendance

Ashley Stadler Blank, Kristi Sweeney, Rhema D. Fuller · Sport Marketing Quarterly · 2014 · 10 citations

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