Concepedia
Statistics
Publications
13
Citations
426
H-Index
11
Active since
2003
Affiliations
Sungkyunkwan University(Current)
Samsung (South Korea)
Eun‐Ju Lee is an author at Sungkyunkwan University specializing in social sciences, cognitive science, and psychology.
Top concepts
Social SciencesPsychologyCognitive ScienceAffective NeuroscienceBehavioral Decision MakingArtsCognitionMarketingManagementNeuroscience
Publications per year
2003–2024
Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence
Jin Ho Yun, Eun‐Ju Lee, Dong Hyun Kim · Psychology and Marketing · 2021 · 87 citations
Artificial Intelligence, Evolution Theory, Behavioral Decision Making +26
Empathy can increase customer equity related to pro-social brands
Eun‐Ju Lee · Journal of Business Research · 2016 · 83 citations
Socially Responsible Product, Brand Equity, Empathy +7
The Spell of Green: Can Frontal EEG Activations Identify Green Consumers?
Eun‐Ju Lee, Gusang Kwon, Hyun Jun Shin et al. · Journal of Business Ethics · 2013 · 74 citations
Cognitive Science, Green Marketing, Brain Mechanism +8
Brain buzz for Facebook? Neural indicators of SNS content engagement
Jing Zhang, Jin Ho Yun, Eun‐Ju Lee · Journal of Business Research · 2020 · 32 citations
Cognitive Science, Social Media, Brain Function +13
Moral incompetency under time constraint
Eun‐Ju Lee, Jin Ho Yun · Journal of Business Research · 2017 · 23 citations
Moral Issue, Ethical Dilemma, Moral Incompetency
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