Concepedia

Eun‐Ju Lee

EL

Statistics

Publications

13

Citations

426

H-Index

11

Active since

2003

Affiliations

Sungkyunkwan University(Current)

Samsung (South Korea)

Eun‐Ju Lee is an author at Sungkyunkwan University specializing in social sciences, cognitive science, and psychology.

Top concepts

Social SciencesPsychologyCognitive ScienceAffective NeuroscienceBehavioral Decision MakingArtsCognitionMarketingManagementNeuroscience

Publications per year

2003–2024

13

Publications

13

Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence

Jin Ho Yun, Eun‐Ju Lee, Dong Hyun Kim · Psychology and Marketing · 2021 · 87 citations

Artificial Intelligence, Evolution Theory, Behavioral Decision Making +26

Empathy can increase customer equity related to pro-social brands

Eun‐Ju Lee · Journal of Business Research · 2016 · 83 citations

Socially Responsible Product, Brand Equity, Empathy +7

The Spell of Green: Can Frontal EEG Activations Identify Green Consumers?

Eun‐Ju Lee, Gusang Kwon, Hyun Jun Shin et al. · Journal of Business Ethics · 2013 · 74 citations

Cognitive Science, Green Marketing, Brain Mechanism +8

Brain buzz for Facebook? Neural indicators of SNS content engagement

Jing Zhang, Jin Ho Yun, Eun‐Ju Lee · Journal of Business Research · 2020 · 32 citations

Cognitive Science, Social Media, Brain Function +13

Moral incompetency under time constraint

Eun‐Ju Lee, Jin Ho Yun · Journal of Business Research · 2017 · 23 citations

Moral Issue, Ethical Dilemma, Moral Incompetency

Rows per page

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