Gusang Kwon

The Spell of Green: Can Frontal EEG Activations Identify Green Consumers?

Eun‐Ju Lee, Gusang Kwon, Hyun Jun Shin et al. · Journal of Business Ethics · 2013 · 74 citations

Architecture, Neuroscience, Psychology +7

Young consumers’ brain responses to pop music on Youtube

Kyoung Cheon, Minah Suh, Gusang Kwon et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 25 citations

Humanities, Neurobiology, Neuroscience +17

Individual differences in oscillatory brain activity in response to varying attentional demands during a word recall and oculomotor dual task

Gusang Kwon, Sanghyun Lim, Minyoung Kim et al. · Frontiers in Human Neuroscience · 2015 · 17 citations · Full text

Social Sciences, Neuroscience, Psychology +16