Concepedia

Consuming luxury brands: The relevance of the ‘Rarity Principle’

Ian Phau, Gerard Prendergast

Journal of Brand Management · 2000 · 571 citations · 12 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumption StudiesStrategic MarketingBrand ConsumptionBrand EquityBrand ExperienceBrand ImageLuxury BrandingLuxury ConsumptionLuxury Brand Consumer BehaviorLuxury Brand Consumption BehaviorLuxury Brand Perceived ValueLuxury Goods ConsumersRarity Patterns

References

12

Veblen Effects in a Theory of Conspicuous Consumption

Laurie Simon Bagwell, B. Douglas Bernheim · American Economic Review · 1996 · 995 citations

Social Sciences, Business Economics, Economics +17

The Market for Luxury Goods: Income versus Culture

Bernard Dubois, Patrick Duquesne · European Journal of Marketing · 1993 · 600 citations

Business, Marketing, Marketing Management +12

Chinese Cultural Values: Their Dimensions and Marketing Implications

Oliver H. M. Yau · European Journal of Marketing · 1988 · 526 citations

Business, Marketing, Marketing Management +16

Conspicuous consumption, snobbism and conformism

Giacomo Corneo, Olivier Jeanne · Journal of Public Economics · 1997 · 499 citations

Social Sciences, Behavioral Sciences, Marketing +10

Managing luxury brands

Jean‐Noël Kapferer · Journal of Brand Management · 1997 · 361 citations