Concepedia
Statistics
Publications
32
Citations
3.2K
H-Index
24
Active since
1985
Affiliations
City University of Hong Kong(Current)
Chinese University of Hong Kong
Hong Kong Metropolitan University
Hong Kong Polytechnic University
Oliver H. M. Yau is an author at City University of Hong Kong specializing in marketing, business, and marketing management.
Publications per year
1985–2012
Chinese Cultural Values: Their Dimensions and Marketing Implications
Oliver H. M. Yau · European Journal of Marketing · 1988 · 526 citations
Business, Marketing, Marketing Management +16
The effects of social capital and organizational innovativeness in different institutional contexts
Chung‐Leung Luk, Oliver H. M. Yau, Leo Y.M. Sin et al. · Journal of International Business Studies · 2008 · 284 citations
Management, Organization Studies, Organizational Behavior +16
The effect of relationship marketing orientation on business performance in a service‐oriented economy
Leo Y.M. Sin, Alan C. B. Tse, Oliver H. M. Yau et al. · Journal of Services Marketing · 2002 · 274 citations
Business, Marketing, Marketing Management +11
Relationship marketing orientation: scale development and cross-cultural validation
Leo Y.M. Sin, Alan C. B. Tse, Oliver H. M. Yau et al. · Journal of Business Research · 2002 · 264 citations
Business, Marketing, Marketing Management +9
The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs: The Case of Chinese Consumers
Kenneth K. Kwong, Oliver H. M. Yau, Jenny S.Y. Lee et al. · Journal of Business Ethics · 2003 · 215 citations
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