Concepedia

Alan C. B. Tse

AC

43

Publications

4.6K

Citations

31

H-Index

1995

Active since

Affiliations

Chinese University of Hong Kong(Current)

City University of Hong Kong

Hong Kong Metropolitan University

Hong Kong Polytechnic University

Alan C. B. Tse is an author at Chinese University of Hong Kong specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessBusiness StrategyCustomer SatisfactionStrategic ManagementConsumer ResearchMarketing ManagementMarketing StrategyFirm Performance

Publications per year

1995–2021

43

Publications

43

CRM: conceptualization and scale development

Leo Y.M. Sin, Alan C. B. Tse, Frederick Hong‐kit Yim · European Journal of Marketing · 2005 · 616 citations

Customer Satisfaction, Crm Measures, Project Management +19

The effects of social capital and organizational innovativeness in different institutional contexts

Chung‐Leung Luk, Oliver H. M. Yau, Leo Y.M. Sin et al. · Journal of International Business Studies · 2008 · 279 citations

Different Institutional Contexts, Management, Business +5

The effect of relationship marketing orientation on business performance in a service‐oriented economy

Leo Y.M. Sin, Alan C. B. Tse, Oliver H. M. Yau et al. · Journal of Services Marketing · 2002 · 273 citations

Customer Satisfaction, Relationship Marketing, Service Strategy +12

Relationship marketing orientation: scale development and cross-cultural validation

Leo Y.M. Sin, Alan C. B. Tse, Oliver H. M. Yau et al. · Journal of Business Research · 2002 · 258 citations

Relationship Marketing, Intercultural Marketing, Management +3

The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs: The Case of Chinese Consumers

Kenneth K. Kwong, Oliver H. M. Yau, Jenny S.Y. Lee et al. · Journal of Business Ethics · 2003 · 215 citations

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