Relationship marketing orientation: scale development and cross-cultural validation - Concepedia

Concepedia

Publication | Closed Access

Relationship marketing orientation: scale development and cross-cultural validation

258

Citations

43

References

2002

Year

Leo Y.M. Sin, Alan C. B. Tse, Oliver H. M. Yau, Raymond Chow, Jenny S.Y. Lee, Lorett B. Y. Lau

Journal of Business Research

Relationship MarketingIntercultural MarketingManagementConsumer ResearchMarketingRelationship Marketing Orientation

References

	Year	Citations

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