Concepedia

Author

S.M. Poon

Also Known As

S. M. Poon, S.M Poon, S.M. Poon, Sui Meng Poon

5

Publications

285

Citations

2

H-Index

10

Concepts

All Affiliations

SP

About

S.M. Poon is an author at University of Reading specializing in customer satisfaction, consumer decision making, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

277

2

Management

1

1

277

3

Marketing

1

1

277

4

Consumer Behavior

1

1

277

5

Consumer Decision Making

1

1

277