Concepedia

Edwin Luk

EL

1

Publications

222

Citations

1

H-Index

2013

Active since

Affiliations

Hong Kong Baptist University(Current)

Edwin Luk is an author at Hong Kong Baptist University specializing in consumer research, advertising effectiveness, and youth advocacy.

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Publications per year

2013–2013

1

Publications

1

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

Kara Chan, Yu-Leung Ng, Edwin Luk · Young Consumers Insight and Ideas for Responsible Marketers · 2013 · 222 citations

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