Statistics
Publications
6
Citations
278
H-Index
6
Active since
1961
Affiliations
Marketing Science Institute(Current)
Jerome Herniter is an author at Marketing Science Institute specializing in business, consumer behavior, and marketing.
Publications per year
1961–1974
6
6
An Entropy Model of Brand Purchase Behavior
Jerome Herniter · Journal of Marketing Research · 1973 · 54 citations
Customer Behavior As a Markov Process
Jerome Herniter, John F. Magee · Operations Research · 1961 · 43 citations
An Entropy Model of Brand Purchase Behavior
Jerome Herniter · Journal of Marketing Research · 1973 · 42 citations
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