Concepedia

Fei Long

FL

Statistics

Publications

5

Citations

188

H-Index

5

Active since

2020

Affiliations

University of North Carolina at Chapel Hill(Current)

Duke University

Fei Long is an author at University of North Carolina at Chapel Hill specializing in business, online advertising markets, and advertising.

Publications per year

2020–2024

5

Publications

5

Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising

Fei Long, Kinshuk Jerath, Miklós Sárváry · Marketing Science · 2021 · 67 citations

Business, Economics, Marketing +17

Platform Manipulation in Online Retail Marketplace with Sponsored Advertising

Fei Long, Yunchuan Liu · Marketing Science · 2023 · 46 citations

Business, Marketing, Marketing Management +14

Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels

Fei Long, Wilfred Amaldoss · Marketing Science · 2024 · 43 citations

Business, Marketing, Marketing Management +17

Self-Preferencing in E-commerce Marketplaces: The Role of Sponsored Advertising and Private Labels

Fei Long, Wilfred Amaldoss · SSRN Electronic Journal · 2022 · 18 citations · Full text

Business, Marketing, Marketing Management +17

Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of “Hockey Stick,” “Giving Up,” and “Resting on Laurels”

Kinshuk Jerath, Fei Long · Journal of Marketing Research · 2020 · 14 citations

Business, Business Economics, Economics +17

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