Barbara Deleersnyder

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe et al. · Journal of Marketing · 2006 · 408 citations

Consumer Uncertainty, Firm Performance, Brand Strategy +24

How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Barbara Deleersnyder, Inge Geyskens, Katrijn Gielens et al. · International Journal of Research in Marketing · 2002 · 343 citations

Media Studies, Social Media, Internet Science +10

The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?

Lien Lamey, Barbara Deleersnyder, Jan‐Benedict E.M. Steenkamp et al. · Journal of Marketing · 2011 · 205 citations

Business-cycle Fluctuations, Market Analysis, Management +13

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents

Barbara Deleersnyder, Marnik G. Dekimpe, Jan‐Benedict E.M. Steenkamp et al. · Journal of Marketing Research · 2009 · 194 citations

Business Culture, Targeted Advertising, Consumer Research +16

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe et al. · Journal of Marketing · 2007 · 165 citations

Consumer Uncertainty, Firm Performance, Brand Strategy +24