Katrijn Gielens

The Market Valuation of Internet Channel Additions

Inge Geyskens, Katrijn Gielens, Marnik G. Dekimpe · Journal of Marketing · 2002 · 602 citations

Business, Strategic Management, Strategy +15

How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Barbara Deleersnyder, Inge Geyskens, Katrijn Gielens et al. · International Journal of Research in Marketing · 2002 · 348 citations

Social Sciences, Communication, Marketing +16

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Jan‐Benedict E.M. Steenkamp, Katrijn Gielens · Journal of Consumer Research · 2003 · 327 citations

Business, Marketing, Marketing Management +13

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Inge Geyskens, Katrijn Gielens, Els Gijsbrechts · Journal of Marketing Research · 2010 · 319 citations

Business, Marketing, Marketing Management +17

Branding in the era of digital (dis)intermediation

Katrijn Gielens, Jan‐Benedict E.M. Steenkamp · International Journal of Research in Marketing · 2019 · 210 citations · Full text

Business, Marketing, Marketing Management +6