Concepedia

Private Label Pricing

Private Label Pricing is a retail pricing strategy that involves setting price levels for store-branded products developed and marketed exclusively by a retailer, distinguished from national brand pricing by its focus on cost-efficient value positioning and higher margin potential through reduced brand premium and promotional dependency.

139

Publications

9.2K

Citations

274

Authors

179

Institutions

Publications per year

2017–2026

36

Variants

Private Brand PricingStore Brand Pricing

Parents

Children

Publications

139

Building Store Loyalty through Store Brands

Marcel Corstjens, Rajiv Lal · Journal of Marketing Research · 2000 · 678 citations

, , +17

Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data

Sofia Berto Villas‐Boas · The Review of Economic Studies · 2007 · 576 citations

, , +15

A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

Scott Burton, David R. Lichtenstein, Richard G. Netemeyer et al. · Journal of the Academy of Marketing Science · 1998 · 551 citations

, , +14

The effect of consumer price consciousness on private label purchase

Indrajit Sinha, Rajeev Batra · International Journal of Research in Marketing · 1999 · 388 citations

, , +14

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Jan‐Benedict E.M. Steenkamp, Harald J. van Heerde, Inge Geyskens · Journal of Marketing Research · 2010 · 358 citations

, , +13

1–5 of 139

Authors

274

  1. RO
    Rainer Olbrich

    FernUniversität in Hagen, Germany

    5 publications · 206 citations

    5

    h-index

  2. MG
    Marnik G. Dekimpe

    Tilburg University, Netherlands

    5 publications · 240 citations

    5

    h-index

  3. RW
    Ronald W. Cotterill

    University of Connecticut, United States

    4 publications · 108 citations

    4

    h-index

  4. HC
    Hans Christian Jansen

    FernUniversität in Hagen, Germany

    4 publications · 189 citations

    4

    h-index

  5. IG
    Inge Geyskens

    Tilburg University, Netherlands

    4 publications · 554 citations

    4

    h-index

1–5 of 274

Institutions

179

  1. Tilburg University

    Tilburg, The Netherlands

    7 h-index

    12 publications

    1.2K citations

  2. KU Leuven

    Leuven, Belgium

    6 h-index

    11 publications

    570 citations

  3. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    6 h-index

    6 publications

    641 citations

  4. Université Fédérale de Toulouse Midi-Pyrénées

    Toulouse, France

    4 h-index

    7 publications

    486 citations

  5. National Bureau of Economic Research

    Cambridge, United States

    3 h-index

    5 publications

    198 citations

  6. University of Connecticut

    Storrs, United States

    3 h-index

    5 publications

    142 citations

  7. University of Chicago

    Chicago, United States

    3 h-index

    6 publications

    280 citations

  8. Institut d'Économie Industrielle

    Toulouse, France

    3 h-index

    5 publications

    391 citations

1–8 of 179

Venues

  1. Journal of Retailing and Consumer Services

    11 publications · 370 citations

    11

    h-index

  2. SSRN Electronic Journal

    Repository · 9 publications · 170 citations

    9

    h-index

  3. European Review of Agricultural Economics

    ERAE · 5 publications · 326 citations

    5

    h-index

  4. Journal of Retailing

    5 publications · 403 citations

    5

    h-index

  5. Marketing Science

    5 publications · 451 citations

    5

    h-index

1–5