Concepedia

Rainer Olbrich

RO

Statistics

Publications

11

Citations

630

H-Index

10

Active since

2009

Affiliations

University of Hagen(Current)

Rainer Olbrich is an author at University of Hagen specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrand EquityConsumer UncertaintyEconomicsAdvertisingBrand Strategy

Publications per year

2009–2023

11

Publications

11

Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data

Rainer Olbrich, Christian Holsing · International Journal of Electronic Commerce · 2011 · 274 citations

Marketing Analytics, Engineering, Consumer Research +20

Effects of pricing strategies and product quality on private label and national brand performance

Rainer Olbrich, Hans Christian Jansen, Michael Hundt · Journal of Retailing and Consumer Services · 2016 · 96 citations

Brand Equity, Pricing Strategies, National Brand Performance +11

Price-quality relationship in pricing strategies for private labels

Rainer Olbrich, Hans Christian Jansen · Journal of Product & Brand Management · 2014 · 56 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +21

Multichannel advertising: does print advertising affect search engine advertising?

Rainer Olbrich, Carsten D. Schultz · European Journal of Marketing · 2014 · 44 citations

Digital Marketing, Targeted Advertising, Consumer Research +17

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

Philipp Brüggemann, Rainer Olbrich · Electronic Commerce Research · 2022 · 41 citations · Full text

Consumer Economics, Consumer Uncertainty, Digital Marketing +23

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