Concepedia

Hans Christian Jansen

HC

Statistics

Publications

4

Citations

186

H-Index

4

Active since

2014

Affiliations

University of Hagen(Current)

Hans Christian Jansen is an author at University of Hagen specializing in brand equity, management, and marketing.

Top concepts

BusinessMarketingManagementBrand EquityConsumer ResearchBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2014–2016

4

Publications

4

Effects of pricing strategies and product quality on private label and national brand performance

Rainer Olbrich, Hans Christian Jansen, Michael Hundt · Journal of Retailing and Consumer Services · 2016 · 96 citations

Brand Equity, Pricing Strategies, National Brand Performance +11

Price-quality relationship in pricing strategies for private labels

Rainer Olbrich, Hans Christian Jansen · Journal of Product & Brand Management · 2014 · 56 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +21

Proliferation of Private Labels in Food Retailing: A Literature Overview

Rainer Olbrich, Michael Hundt, Hans Christian Jansen · International Journal of Marketing Studies · 2016 · 24 citations · Full text

Private-label Research, Consumer Uncertainty, Product Labeling +23

Quantifying Anti‐Consumption of Private Labels and National Brands: Impacts of Poor Test Ratings on Consumer Purchases

Rainer Olbrich, Hans Christian Jansen, Benedikt Teller · Journal of Consumer Affairs · 2015 · 10 citations

Consumer Uncertainty, Product Labeling, Consumer Study +18

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