Concepedia
Statistics
Publications
1
Citations
10
H-Index
Active since
2015
Benedikt Teller is an author specializing in business, brand equity, and consumer research.
Top concepts
BusinessMarketingManagementAdvertisingBrand EquityBrand AwarenessProduct LabelingConsumer BehaviorConsumer ResearchConsumer Uncertainty
Publications per year
2015–2015
Quantifying Anti‐Consumption of Private Labels and National Brands: Impacts of Poor Test Ratings on Consumer Purchases
Rainer Olbrich, Hans Christian Jansen, Benedikt Teller · Journal of Consumer Affairs · 2015 · 10 citations
Consumer Uncertainty, Product Labeling, Consumer Study +18
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