Concepedia

Philipp Brüggemann

PB

Statistics

Publications

5

Citations

112

H-Index

5

Active since

2022

Affiliations

University of Hagen(Current)

Philipp Brüggemann is an author at University of Hagen specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementEngineeringPublic HealthConsumer BehaviorConsumer ResearchDigital MarketingConsumer UncertaintyInteractive MarketingConsumer Decision Making

Publications per year

2022–2024

5

Publications

5

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

Philipp Brüggemann, Rainer Olbrich · Electronic Commerce Research · 2022 · 41 citations · Full text

Consumer Economics, Consumer Uncertainty, Digital Marketing +23

Sustainability meets metaverse: A conceptual framework of sustainable dimensions of the metaverse

Kunjan Rajguru, Philipp Brüggemann · Journal of Consumer Behaviour · 2024 · 25 citations

Sustainable Consumption, Engineering, Emerging Media +19

How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping

Philipp Brüggemann, Koen Pauwels · Electronic Commerce Research · 2024 · 21 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +23

AI meets academia: transforming systematic literature reviews

Przemysław Tomczyk, Philipp Brüggemann, Demetris Vrontis · EuroMed Journal of Business · 2024 · 15 citations

Artificial Intelligence, Engineering, Systematic Literature Study +19

How to reduce termination on freemium platforms—literature review and empirical analysis

Philipp Brüggemann, Nina Lehmann‐Zschunke · Journal of Marketing Analytics · 2023 · 10 citations · Full text

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