A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates - Concepedia

Concepedia

Publication | Closed Access

A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

547

Citations

22

References

1998

Year

Scott Burton, David R. Lichtenstein, Richard G. Netemeyer, Judith A. Garretson

Journal of the Academy of Marketing Science

Customer SatisfactionBehavioral SciencesManagementBusinessConsumer ResearchConsumer BehaviorPrivate Label ProductsBrand AwarenessBehavioral CorrelatesConsumer AppealMarketingConsumer AttitudeAttitude Theory

References

	Year	Citations

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