Concepedia

Private Label Consumer Segmentation

Private Label Consumer Segmentation is a consumer segmentation framework that categorizes buyers based on their purchasing behaviors, preferences, and demographic or psychographic characteristics specifically in relation to private label brands, distinguishing it from general segmentation models by its exclusive focus on private label decision-making dynamics.

3

Publications

98

Citations

7

Authors

6

Institutions

Publications per year

2017–2026

0

Parents

Publications

3

1–3 of 3

Authors

7

  1. JR
    Jenni Romaniuk

    University of South Australia, Australia

    1 publications · 47 citations

    1

    h-index

  2. MN
    Magda Nenycz‐Thiel

    University of South Australia, Australia

    1 publications · 47 citations

    1

    h-index

  3. MM
    Marguerite Moore

    North Carolina State University, United States

    1 publications · 18 citations

    1

    h-index

  4. MD
    María del Pilar Sánchez–López

    Universidad Complutense de Madrid, Spain

    1 publications · 33 citations

    1

    h-index

  5. JM
    Jason M. Carpenter

    University of South Carolina, United States

    1 publications · 18 citations

    1

    h-index

1–5 of 7

Institutions

6

  1. Universitat Autònoma de Barcelona

    Cerdanyola del Vallès, Spain

    1 h-index

    1 publications

    33 citations

  2. North Carolina State University

    Raleigh, United States

    1 h-index

    1 publications

    18 citations

  3. University of South Carolina

    Columbia, United States

    1 h-index

    1 publications

    18 citations

  4. University of South Australia

    Adelaide, Australia

    1 h-index

    2 publications

    94 citations

  5. Adolfo Ibáñez University

    Santiago, Chile

    1 h-index

    1 publications

    33 citations

  6. Universidad Autónoma de Madrid

    Madrid, Spain

    1 h-index

    1 publications

    33 citations

1–6 of 6

Venues

  1. Journal of Retailing and Consumer Services

    1 publications · 47 citations

    1

    h-index

  2. Journal of Product & Brand Management

    1 publications · 33 citations

    1

    h-index

  3. Marketing Intelligence & Planning

    1 publications · 18 citations

    1

    h-index

1–3