Understanding premium private labels: A consumer categorisation approach

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Business, Marketing, Marketing Management +17

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Consumer perceived value: The development of a multiple item scale

Jill Sweeney, Geoffrey N. Soutar · Journal of Retailing · 2001 · 6.4K citations

Business, Marketing, Marketing Management +11

Dimensions of Consumer Expertise

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text

Business, Marketing, Psychology +11

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Christine Moorman, Gerald Zaltman, Rohit Deshpandé · Journal of Marketing Research · 1992 · 3.8K citations

Management, Marketing, Organization Studies +12