Concepedia
Statistics
Publications
32
Citations
1.6K
H-Index
25
Active since
2009
Affiliations
University of South Australia(Current)
Faculty of Media
South Australian Health and Medical Research Institute
Magda Nenycz‐Thiel is an author at University of South Australia specializing in business, marketing, and marketing management.
Publications per year
2009–2021
Behavioral brand loyalty and consumer brand associations
Jenni Romaniuk, Magda Nenycz‐Thiel · Journal of Business Research · 2011 · 224 citations
Business, Marketing, Marketing Management +13
How do shoppers behave online? An observational study of online grocery shopping
Zachary William Anesbury, Magda Nenycz‐Thiel, John Dawes et al. · Journal of Consumer Behaviour · 2015 · 153 citations
Business, Marketing, Retail Management +15
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation
Lucy Simmonds, Steven Bellman, Rachel Kennedy et al. · Journal of Business Research · 2019 · 92 citations
Business, Marketing, Marketing Management +16
Analyzing the intensity of private label competition across retailers
John Dawes, Magda Nenycz‐Thiel · Journal of Business Research · 2011 · 83 citations
Business, Business Economics, Economics +12
Comparing retailer purchase patterns and brand metrics for in-store and online grocery purchasing
John Dawes, Magda Nenycz‐Thiel · Journal of Marketing Management · 2013 · 82 citations
Business, Marketing, Retail Management +17
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