56
Publications
3.2K
Citations
29
H-Index
1999
Active since
Steven Bellman is an author at Murdoch University specializing in management, marketing, and advertising.
Top concepts
MarketingManagementAdvertisingCommunicationConsumer ResearchInteractive MarketingArtsDigital MarketingTelevisionConsumer Behavior
Publications per year
1999–2022
56
56
The Effectiveness of Branded Mobile Phone Apps
Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard et al. · Journal of Interactive Marketing · 2011 · 460 citations
Dan Ariely, Steven Bellman, Eric T. Bradlow et al. · Marketing Letters · 1999 · 128 citations
John R. Rossiter, Steven Bellman · Journal of Advertising Research · 2012 · 103 citations
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