Statistics
Publications
56
Citations
3.2K
H-Index
29
Active since
1999
Steven Bellman is an author at Murdoch University specializing in management, marketing, and advertising.
Publications per year
1999–2022
56
56
The Effectiveness of Branded Mobile Phone Apps
Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard et al. · Journal of Interactive Marketing · 2011 · 460 citations
Dan Ariely, Steven Bellman, Eric T. Bradlow et al. · Marketing Letters · 1999 · 128 citations
John R. Rossiter, Steven Bellman · Journal of Advertising Research · 2012 · 103 citations
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