Concepedia

Shiree Treleaven-Hassard

ST

6

Publications

602

Citations

6

H-Index

2010

Active since

Affiliations

Murdoch University(Current)

RMIT University

Shiree Treleaven-Hassard is an author at Murdoch University specializing in interactive marketing, communication, and management.

Top concepts

MarketingManagementAdvertisingCommunicationInteractive MarketingArtsTelevisionMedia StudiesConsumer ResearchDigital Marketing

Publications per year

2010–2015

6

Publications

6

The Effectiveness of Branded Mobile Phone Apps

Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard et al. · Journal of Interactive Marketing · 2011 · 460 citations

Using the P3a to gauge automatic attention to interactive television advertising

Shiree Treleaven-Hassard, Joshua Gold, Steven Bellman et al. · Journal of Economic Psychology · 2010 · 58 citations

Marketing, Automatic Attention, Television Study +14

Getting the Balance Right

Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson et al. · Journal of Advertising · 2012 · 33 citations

Dynamic Equilibrium, Targeted Advertising, Consumer Research +20

Using Internet Behavior to Deliver Relevant Television Commercials

Steven Bellman, Jamie Murphy, Shiree Treleaven-Hassard et al. · Journal of Interactive Marketing · 2013 · 28 citations

Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits

Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson et al. · NIM Marketing Intelligence Review · 2013 · 13 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +25

Rows per page

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