Robert F. Potter

The Effectiveness of Branded Mobile Phone Apps

Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard et al. · Journal of Interactive Marketing · 2011 · 465 citations

Business, Marketing, Marketing Management +12

The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements

Paul D. Bolls, Annie Lang, Robert F. Potter · Communication Research · 2001 · 390 citations

Social Sciences, Communication, Psychology +17

The effects of production pacing and arousing content on the information processing of television messages

Annie Lang, Paul D. Bolls, Robert F. Potter et al. · Journal of Broadcasting & Electronic Media · 1999 · 351 citations

Social Sciences, Communication, Psychology +17

The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?

Annie Lang, Shuhua Zhou, Nancy Schwartz et al. · Journal of Broadcasting & Electronic Media · 2000 · 225 citations

Social Sciences, Communication, Psychology +17

Effects of Music on Physiological Arousal: Explorations into Tempo and Genre

Francesca R. Dillman Carpentier, Robert F. Potter · Media Psychology · 2007 · 168 citations

Humanities, Musicology, Psychology +14