Robert F. Potter

The Effectiveness of Branded Mobile Phone Apps

Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard et al. · Journal of Interactive Marketing · 2011 · 460 citations

The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements

Paul D. Bolls, Annie Lang, Robert F. Potter · Communication Research · 2001 · 388 citations

Listener Arousal, Radio Advertisements, Affective Variable +23

The effects of production pacing and arousing content on the information processing of television messages

Annie Lang, Paul D. Bolls, Robert F. Potter et al. · Journal of Broadcasting & Electronic Media · 1999 · 350 citations

The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?

Annie Lang, Shuhua Zhou, Nancy Schwartz et al. · Journal of Broadcasting & Electronic Media · 2000 · 223 citations

Edit Be Too, Cognitive Science, Television Study +14

Effects of Music on Physiological Arousal: Explorations into Tempo and Genre

Francesca R. Dillman Carpentier, Robert F. Potter · Media Psychology · 2007 · 162 citations

Music, Auditory Imagery, Computational Musicology +16