Paul D. Bolls

The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements

Paul D. Bolls, Annie Lang, Robert F. Potter · Communication Research · 2001 · 388 citations

Listener Arousal, Radio Advertisements, Affective Variable +23

The effects of production pacing and arousing content on the information processing of television messages

Annie Lang, Paul D. Bolls, Robert F. Potter et al. · Journal of Broadcasting & Electronic Media · 1999 · 350 citations

Spreading the Virus

Petya Eckler, Paul D. Bolls · Journal of Interactive Advertising · 2011 · 322 citations

Virus Epidemiology, Targeted Advertising, Viral Video Ads +21

The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?

Annie Lang, Shuhua Zhou, Nancy Schwartz et al. · Journal of Broadcasting & Electronic Media · 2000 · 223 citations

Edit Be Too, Cognitive Science, Television Study +14

Enjoyment of Advergames and Brand Attitudes

Kevin Wise, Paul D. Bolls, Hyo Kim et al. · Journal of Interactive Advertising · 2008 · 218 citations

Marketing, Consumer Appeal, Consumer Engagement +15