Paul D. Bolls

The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements

Paul D. Bolls, Annie Lang, Robert F. Potter · Communication Research · 2001 · 390 citations

Social Sciences, Communication, Psychology +17

The effects of production pacing and arousing content on the information processing of television messages

Annie Lang, Paul D. Bolls, Robert F. Potter et al. · Journal of Broadcasting & Electronic Media · 1999 · 351 citations

Social Sciences, Communication, Psychology +17

Spreading the Virus

Petya Eckler, Paul D. Bolls · Journal of Interactive Advertising · 2011 · 326 citations

Business, Marketing, Social Psychology +16

The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?

Annie Lang, Shuhua Zhou, Nancy Schwartz et al. · Journal of Broadcasting & Electronic Media · 2000 · 225 citations

Social Sciences, Communication, Psychology +17

Enjoyment of Advergames and Brand Attitudes

Kevin Wise, Paul D. Bolls, Hyo Kim et al. · Journal of Interactive Advertising · 2008 · 218 citations

Business, Marketing, Marketing Management +14