Statistics
Publications
30
Citations
2K
H-Index
22
Active since
2002
Kevin Wise is an author at University of Missouri specializing in arts, social sciences, and psychology.
Publications per year
2002–2021
30
30
Enjoyment of Advergames and Brand Attitudes
Kevin Wise, Paul D. Bolls, Hyo Kim et al. · Journal of Interactive Advertising · 2008 · 218 citations
Captured by the World Wide Web
Annie Lang, Jennifer Borse, Kevin Wise et al. · Communication Research · 2002 · 135 citations
Limited-capacity Information-processing Perspective, Engineering, Affective Design +23
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