John R. Rossiter - Concepedia

Author

John R. Rossiter

University of Wollongong ORCID

Also Known As

J R ROSSITER, JOHN R. ROSSITER, John R Rossiter, John R. Rossiter, John Rossiter, John R. Rossiter

205

Publications

12.4K

Citations

H-Index

219

Concepts

All Affiliations

University of Wollongong University of Wuppertal Erasmus University Rotterdam University of Pennsylvania Australian Federation of Graduate Women New South Wales

About

John R. Rossiter is an author at University of Wollongong specializing in management, marketing, and advertising.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	18	21	6.6K
2	Arts	15	15	1K
3	Education	8	8	362
4	Engineering	5	5	620
5	Health Sciences	5	5	139

John R. Rossiter

Publications

10.2K

Citations

H-Index

Page 1

	Year	Citations
The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs Lars Bergkvist, John R. Rossiter Journal of Marketing Research Customer SatisfactionConcrete Singular ObjectConsumer ResearchItem Response TheoryCognition	2007	2.8K
The C-OAR-SE procedure for scale development in marketing John R. Rossiter International Journal of Research in Marketing C-oar-se ProcedureDigital MarketingManagementBusinessMarketing Management	2002	2.4K
Children and Commercial Persuasion: An Attribution Theory Analysis Thomas S. Robertson, John R. Rossiter Journal of Consumer Research Behavioral Decision MakingConsumer StudyConsumer ResearchSocial MarketingSocial Influence	1974	401
A model of brand awareness and brand attitude advertising strategies Larry Percy, John R. Rossiter Psychology and Marketing Brand Attitude StrategyCustomer SatisfactionBrand StrategyConsumer ResearchAdvertising Strategy	1992	358
A Better Advertising Planning Grid John R. Rossiter, Larry Percy, Robert J. Donovan Journal of Advertising Research Mathematical ProgrammingEngineeringData ScienceTargeted AdvertisingOnline Advertising	1991	292
Attitude Change through Visual Imagery in Advertising John R. Rossiter, Larry Percy Journal of Advertising Behavioral Decision MakingConsumer ResearchCommunicationSupportive ExperimentSocial Sciences	1980	245
Tailor-made single-item measures of doubly concrete constructs Lars Bergkvist, John R. Rossiter International Journal of Advertising EngineeringConcrete ConstructsAdvertising ResearchConsumer ResearchBrand Strategy	2009	230
Brain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV Commercials John R. Rossiter, Richard B. Silberstein, Philip G. Harris, Journal of Advertising Research Brain FunctionDevelopmental Cognitive NeuroscienceNeural RecodingNeurolinguisticsBrain Science	2001	176
Comparing perceptions of marketing communication channels Peter J. Danaher, John R. Rossiter European Journal of Marketing Customer SatisfactionEntertainment MarketingDigital MarketingConsumer ResearchCommunication	2011	167
Falling in love with brands: a dynamic analysis of the trajectories of brand love Tobias Langner, Daniel Bruns, Alexander Fischer, Marketing Letters Relationship MarketingCustomer SatisfactionBrand EquityPersonal BrandingManagement	2014	154

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