Concepedia

John R. Rossiter

JR

Statistics

Publications

76

Citations

10.4K

H-Index

41

Active since

1965

Affiliations

University of Wollongong(Current)

University of Wuppertal

University of Pennsylvania

Erasmus University Rotterdam

Australian Federation of Graduate Women New South Wales

John R. Rossiter is an author at University of Wollongong specializing in marketing, business, and advertising.

Publications per year

1965–2019

76

Publications

76

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

Lars Bergkvist, John R. Rossiter · Journal of Marketing Research · 2007 · 2.9K citations · Full text

Business, Marketing, Marketing Management +14

The C-OAR-SE procedure for scale development in marketing

John R. Rossiter · International Journal of Research in Marketing · 2002 · 2.4K citations · Full text

Education, Marketing, Marketing Management +5

Children and Commercial Persuasion: An Attribution Theory Analysis

Thomas S. Robertson, John R. Rossiter · Journal of Consumer Research · 1974 · 402 citations

Social Sciences, Psychology, Social Psychology +13

A model of brand awareness and brand attitude advertising strategies

Larry Percy, John R. Rossiter · Psychology and Marketing · 1992 · 359 citations

Business, Marketing, Marketing Management +14

A Better Advertising Planning Grid

John R. Rossiter, Larry Percy, Robert J. Donovan · Journal of Advertising Research · 1991 · 295 citations

Business, Marketing, Advertising +8

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