Statistics
Publications
143
Citations
7.1K
H-Index
39
Active since
1966
Affiliations
Robert J. Donovan is an author at The University of Western Australia specializing in natural sciences, chemistry, and health promotion.
Publications per year
1966–2023
143
143
A Better Advertising Planning Grid
John R. Rossiter, Larry Percy, Robert J. Donovan · Journal of Advertising Research · 1991 · 295 citations
Business, Marketing, Advertising +8
1–5 of 143