Statistics
Publications
16
Citations
1.3K
H-Index
13
Active since
1976
Larry Percy is an author at Copenhagen Business School specializing in business, marketing, and advertising.
Publications per year
1976–2017
16
16
A Better Advertising Planning Grid
John R. Rossiter, Larry Percy, Robert J. Donovan · Journal of Advertising Research · 1991 · 295 citations
Business, Marketing, Advertising +8
Attitude Change through Visual Imagery in Advertising
John R. Rossiter, Larry Percy · Journal of Advertising · 1980 · 247 citations
Business, Marketing, Psychology +17
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