Concepedia
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Publications
1
Citations
47
H-Index
Active since
2011
R. H. Rosenbaum-Elliot is an author specializing in brand management, corporate branding, and brand portfolio planning.
Publications per year
2011–2011
Strategic brand management, 2nd edition
R. H. Rosenbaum-Elliot, Larry Percy, Simon Pervan · Swinburne Research Bank (Swinburne University of Technology) · 2011 · 47 citations
Business, Marketing Management, Strategic Management +11
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