Children and Commercial Persuasion: An Attribution Theory Analysis

Abstract

Journal Article Children and Commercial Persuasion: An Attribution Theory Analysis Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 13–20, https://doi.org/10.1086/208577 Published: 01 June 1974