Concepedia

Consumer Persuasion Knowledge

Consumer Persuasion Knowledge is a cognitive construct representing consumers' awareness and understanding of persuasive tactics employed in advertising, distinguishing it from general consumer knowledge by specifically encompassing the recognition of intent, strategies, and influence mechanisms used by marketers to shape attitudes and behaviors.

237

Publications

24.2K

Citations

481

Authors

311

Institutions

Publications per year

2017–2026

124

Parents

Publications

237

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

, , +14

Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Margaret C. Campbell, Amna Kirmani · Journal of Consumer Research · 2000 · 1.3K citations

, , +14

The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

Do-Hyung Park, Sara Kim · Electronic Commerce Research and Applications · 2008 · 822 citations

, , +16

Consumer Self-Confidence: Refinements in Conceptualization and Measurement

William O. Bearden, David M. Hardesty, Randall L. Rose · Journal of Consumer Research · 2001 · 701 citations

, , +13

Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge

Kumju Hwang, Qi Zhang · Computers in Human Behavior · 2018 · 603 citations

, , +17

1–5 of 237

Authors

481

  1. SC
    Sophie C. Boerman

    University of Amsterdam, Netherlands

    15 publications · 1.7K citations

    15

    h-index

  2. EA
    Eva A. van Reijmersdal

    University of Amsterdam, Netherlands

    13 publications · 1.9K citations

    13

    h-index

  3. MR
    Michelle R. Nelson

    University of Illinois Urbana-Champaign, United States

    9 publications · 679 citations

    9

    h-index

  4. BN
    Brigitte Naderer

    University of Vienna, Austria

    7 publications · 414 citations

    7

    h-index

  5. CH
    Chang-Dae Ham

    University of Illinois Urbana-Champaign, United States

    5 publications · 758 citations

    5

    h-index

1–5 of 481

Institutions

311

  1. University of Amsterdam

    Amsterdam, The Netherlands

    19 h-index

    54 publications

    6.1K citations

  2. University of Illinois Urbana-Champaign

    Urbana, United States

    14 h-index

    23 publications

    2K citations

  3. University of Minnesota

    Minneapolis, United States

    7 h-index

    14 publications

    352 citations

  4. University of Kentucky

    Lexington, United States

    6 h-index

    6 publications

    356 citations

  5. University of Georgia

    Athens, United States

    6 h-index

    7 publications

    363 citations

  6. Wageningen University & Research

    Wageningen, The Netherlands

    5 h-index

    8 publications

    377 citations

  7. Amsterdam University of Applied Sciences

    Amsterdam, The Netherlands

    5 h-index

    13 publications

    666 citations

  8. The Ohio State University

    Columbus, United States

    4 h-index

    6 publications

    334 citations

1–8 of 311

Venues

  1. International Journal of Advertising

    IJA · 33 publications · 2.8K citations

    27

    h-index

  2. Journal of Advertising

    16 publications · 2.2K citations

    15

    h-index

  3. Journal of Consumer Research

    JCR · 11 publications · 7.3K citations

    11

    h-index

  4. Journal of Interactive Advertising

    10 publications · 484 citations

    8

    h-index

  5. Journal of Promotion Management

    JPM · 7 publications · 204 citations

    7

    h-index

1–5